Behandling af personoplysninger

PERSONAL DATA POLICY – GENERAL DATA PROTECTION REGULATION (GDPR)

Personal Information & Purposes

Handling and overview of orders and returns

The information is collected in order to ensure your delivery of the order and to provide information about you regarding the order/return, handling of the warranty and warranty issues and making repayments. The information is also collected to provide you with a relevant purchasing experience via website, email and/or sms; like for example. delivery updates, order status and account overview.

Personal data being processed

Name. Contact Details: Phone Number, Email. Address details: invoice address, shipping address and IP number. Order History: Selected Payment Methods and Ordered Goods. Personal. The legal basis is a fulfillment of the purchase agreement. This collection of your personal information is required in order to fulfill our obligations under the purchase agreement. If the information is not provided, our commitments can not be fulfilled.

Customer service and customer contact

In order to solve your customer issues and provide you with the best shopping experience, we always want to answer all your questions and therefore, the information we receive from you at customer contact only deals with a high level of service and to assist you.

Personal data being processed

Name. Contact information: Phone number, and e-mail. Address details: invoice address, shipping address, IP number. Order History: Selected Payment Methods and Ordered Goods. Correspondence History: Mail, Phone, Social Media, Chat and Digital Channels. Personal. The legal basis is a legitimate interest. The processing is necessary to meet our and your legitimate interest in handling customer service matters.

Fulfill our legal obligations

Necessary handling for compliance with the company’s legal obligations in accordance with legal requirements, judgments or authority decisions eg the Accounting Act, the Money Laundering Act or the Product Liability Rules and Product Safety.

Personal data being processed

Name. Contact information: Phone number and e-mail. Address details: invoice address, shipping address and IP number. Order History: Selected Payment Methods and Ordered Goods. Correspondence history: via mail, phone, social media, chat and digital channels. Personel number. The legal basis is the legal obligation. This collection of your personal information is required by law. If the information is not provided, our legal obligation can not be fulfilled.

Evaluate, develop and improve our services to the best of our customers

The information may be collected at reviews and competitions to customize our services and make them more relevant and user-friendly to you as a customer.

Personal data being processed

Name. Contact information: Phone number and e-mail. Address details: invoice address, shipping address and IP number. Age. Purchase and user generated data (e.g., click and visit history). Technical data and its settings (eg language setting, IP address, browser settings, time zone, operating system, screen resolution and platform). Information about how you interacted with us, ie. how you used the service, login method, where and how long different pages were visited, response times, how to reach and leave the service, etc. The legal basis is a legitimate interest. The processing is necessary to meet our and our customers legitimate interest in evaluating, developing and improving our services, products and systems.

Enable targeted marketing

To communicate relevant information and offers to you, we analyze the data we have collected in different ways. Creating your personal offers and general offers, custom news, product recommendations and inspiration.

Personal data being processed

Contact information: Phone number, e-mail and IP-number. Purchase and user generated data (e.g., click and visit history). Specified customer choice regarding products and services. The legal basis is a legitimate interest. The processing is necessary to meet our legitimate interest in communicating personal and relevant information and offers.

Storage

We will not save your personal information beyond what is necessary for each purpose and to fulfill our legal commitments. As long as you have a customer account with us, we will also save information associated with the account, which can be deleted at any time at your request. When we no longer need to keep your information, it will be deleted and destroyed.

Access and processing of personal data

We will never sell your personal information to any third party. On the other hand, we work with selected suppliers and services that we partially share your personal information with to improve or/and at the very least enable your customer experience and purchase with us, these are so-called personal information assistants. All our partners are carefully selected and comply with the requirements of GDPR to ensure all information and protection of your personal information. In the following cases personal information may be shared with our personal information assistants such as IT, marketing and finance companies. We also share your personal information with some parties who are independent personally responsible. When your personal information is shared with a party that is an independent personally responsible person, the party’s privacy policy and personal data management apply. These actors can be eg government agencies, insurance companies, payment providers (banks, payment service providers and card redemption) as well as freight companies.

Your rights

You are entitled to receive the personal information we have about you. You also have the right to have your personal information deleted. If we receive a request, we will ask for additional information to ensure that the information is provided to the correct person. You have the right to rectification, the right to withdraw consent (eg unsubscribe/mailing), right of deletion (if we have no legal requirement to save), the right of use, objection, right to data portability information that you have given us). You are entitled to deny or get adjusted your personal information used for direct marketing, including newsletters and text messages, where you can make the necessary changes to each channel by following the instructions in each marketing message. The Data Inspectorate is responsible and the person who considers that we handle personal information incorrectly can file a complaint with the Data Inspectorate. Personal Data Responsible is TopLady Sweden AB, org.nr. 556891-4054.